When developing a slogan for marketing purposes, there are many things to consider.
You must consider how you want the public to see you, what message you are trying to convey, does it fit with your mission, vision and values?
Slogan development is a very personal process for the companies we work with. The slogan must convey the message to the public what makes the company unique and special.
Developing a slogan for marketing is a very important factor in building your brand, the slogan must flow with the brands' core values and culture while marketing in a way that the customer can identify with.
For example, Nike's slogan is "just do it", this incorporates the thought Nike wants the potential customer to have and reflects the company's culture at the same time.